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The Scourge of Northwesternism
In England’s Northwest, one city blooms while another withers on the vine. Manchester is reaching for the skies while Liverpool stares at its navel. A cancerous rot is eating away at my city’s self-esteem. It deserves a name. I call it Northwesternism.
Michael McDonough and Paul Bryan
Does anyone else notice that simmering sense of defeatism running through pretty much everything Liverpool does today? Whether it’s politics, culture or architecture there seems to be a crushing sense of meekness dragging down or at the very least blowing off course the city’s regeneration. You don’t have to look too far to find the evidence, from Liverpool’s proposed new stumpy, tall buildings policy, to the attempts to rejuvenate the high street with low-class tat like bingo and go-karts. Even our waterfront indoor arena was built patently too small to compete for the best music acts. We seem to have gotten good at hiding ourselves under a rock.
I noticed this sense of defeatism running through what was otherwise a riveting read by Jon Egan in his recent Liverpolitan article, ‘It’s Time to Get Interesting’. Examining Liverpool’s fallen place in the world, he searched for a solution and built it on the stoniest ground. Believing that “Liverpool’s claims to regional dominance is a boat that has long since sailed”, he called it an “unavoidable truth” that Manchester is now established as the region’s capital. Then from that premise he pitched an idea - unable to escape our fate as the North West’s second fiddle, we should lower our goals and find a workaround based on our outsider status and our sense of difference. He suggested we do this, by making ourselves ‘interesting’, something that comes naturally to us because it’s kind of in our social DNA. Austin, Texas was held up as a possible model to follow, a city which carves out its place in the world under the banner, ‘Keep Austin Weird’.
Now, I know that Jon doesn’t intend to cast Liverpool as a dancing monkey at a freak show, and you could argue that the economic data points to the truth of our cities relative position, but I don’t really see this strategy solving the myriad economic and social problems that Liverpool faces. It doesn’t sound all that far removed from the innovation strategies that have largely failed to deliver innovation. But my biggest problem with it is that it’s premised on pessimism. For me the race to become interesting or to live into our sense of cultural difference is just a way of rationalising our lowered position.
For me this all smacks of a cancerous rot eating away at Liverpool’s self-esteem. A long gestating idea that Liverpool cannot and will not ever again be more than an offshoot of the aspirations of another relatively small, regional UK city. Who the hell wants that? It’s a view that forces us to lower our horizons and settle for less and it has only one direction of travel - from city to village in countless, tiny steps.
I’m sad to say I increasingly see evidence of this sense of cultural pessimism all around me. They say, make no small plans, but we’re becoming experts at it, and you’ll find a whole breed of shamanistic professionals, activists or NIMBYs throwing shade on the very idea of planning big, going tall, and growing our economy. Sometimes they even reject the very concept of competing. This low growth rationalisation of defeat is usually wrapped in warm fuzzy words like sustainability or human-centred development, while a more optimistic view is seen as foolishly utopian or an apologetic for predatory capitalism. Yet just a few miles down the road things look quite different. And for those who want more, it’s often easier to just pack their bags and relocate.
Too much of our professional class appears to have succumbed to the Liverpool-killing long game of ‘regionalism’ - the modern face of managed decline. You can hear it in the language, and see it in the initiatives. It’s almost as if a subconscious decision-making 'culture' has pushed Liverpool to the periphery. Seeing yourself as secondary or even tertiary is now so ingrained that Liverpool no longer feels it can compete with what is merely another UK provincial city. So instead we see attempts to 'partner', 'work with’ and ‘align with’ Manchester-based institutions, which feels more and more like surrender rather than balanced cooperation.
Of course, ego won’t let us admit this and any self-respecting scouser will bristle at the very idea of Manchester as the regional capital; dark insecurities soothed by talk of world-class this and world-class that. Perhaps if we host Eurovision we’ll feel relevant again? But it doesn’t mean this humbling process isn’t happening or hasn’t already happened right under our noses. It’s all part of the perpetual grind of what I call ‘Northwesternism’. It’s part policy and part psychology – the forces of economic agglomeration, and political influence colliding with the endless boosterism of a perpetually on the front-foot city, culturally pump-primed by a media only too willing to play along. Drip, drip, drip bleed the jobs and opportunities; young lives transfused away. On the Liverpool side, we put the blinkers on, our taxi drivers famed for telling all and sundry ‘things are getting better’. Do they still say that? Over time, our inferiority complex becomes so ingrained that when the subject of the problematic Liverpool-Manchester relationship is brought up it’s laughed at or sneered at, dismissed as some kind of conspiracy theory. But then you just have to look at our graduate retention numbers. Deep down we just know.
“The idea that our two cities, separated by a mere 32.9 miles are not in competition with each other is a supreme act of gaslighting.”
Anthony Murphy of the University of Liverpool Management School recently posted on Twitter that “Smart young people from the city see it that way - flocking there for decent, well-paid jobs”. He wasn’t talking about Liverpool. Sometimes, being the capital is a state of mind. They have it, we don’t and they have the jobs too.
Our subconscious defeatism makes us smaller, lesser and this shows across so many sectors. We've almost got Stockholm Syndrome. I believe that Liverpool's malaise and rudderless direction have been a wonderful gift to Manchester's leaders creating a workforce that only ever travels east in the morning.
‘Northwesternism’, the passive acceptance that Manchester is the region’s dominant Silverback, is for me Liverpool’s greatest challenge in re-asserting itself as a major city. Our leaders should go into every regional partnership meeting with their eyes open, asking themselves ‘what’s in it for us?’ In Jon Egan’s article, he discussed how ‘Manchester is definitively and inexorably set on its own northern trajectory’. That being the case, why on earth does our Metro Mayor Steve Rotherham continue to insist on working so closely with Manchester’s Mayor, Andy Burnham? They have their own trajectory and set of goals, and they are not the same as ours. Increasingly, it feels to me as though Andy Burnham is entertaining one of the Greater Manchester boroughs – once Liverpool, now Manchester-on-Sea.
Do a little research and you’ll discover Mr Rotheram more often than not is stood behind Andy Burnham in public images and media features. Burnham is always positioned at the centre. There are no calls for Rotherham to be christened the ‘King of the North’; no bets placed on Steve Rotherham to be a future Prime Minister, and certainly no column in the London Evening Standard. You could ask why any of this matters, but in an era of image and soft power projection, Liverpool is suspiciously absent from the national conversation, a recommended city break in the Telegraph, but fringe where it counts.
Until Liverpool rejects ‘Northwesternism’ and the slow but steady spread of Manchester’s well-oiled and expanding ‘psychogeography’, then Liverpool cannot confidently look outward to the rest of the world as it will be forever undermined on its own doorstep.
I think we have to wake up and fast. And now Levelling Up Secretary, Greg Clarke, has just invited Sir Howard Bernstein, Manchester City Council’s former Chief Executive to help draw up a vision for our city’s future, something our own council has singularly failed to do themselves. He’ll be joined by Judith Blake, former Leader of Leeds Council, Steve Rotheram and an as yet unnamed person from the business sector. Excellent administrators though they are, I can’t help wondering if Howard and Judith will have Liverpool’s best interests at heart. Maybe they will. We can hope for the best. Would Bernstein propose anything that might weaken Manchester’s grip given he spent his whole career building their success? Would he want to champion our promising games industry or eye it as yet another prospect to wine and dine? Would Judith support a significant expansion of our legal sector given Leed’s strengths in that area? At the very least, we need to stay awake to our own interests at all times and turn a deaf ear to those who say competing is for chumps – that Liverpool can exist in its own utopian bubble where the lion lays down with the lamb.
“This low growth rationalisation of defeat is usually wrapped in warm fuzzy words like sustainability or human-centred development, while a more optimistic view is seen as foolishly utopian or an apologetic for predatory capitalism.”
MANCHESTER nakedly pursues its own interests. There’s nothing wrong with that – I’m not passing moral judgement but the idea that our two cities, separated by a mere 32.9 miles are not in competition with each other is a supreme act of gaslighting. The fact that so many members of Liverpool’s political and business communities have fallen for it, like hostages besotted with their kidnappers, is evidence of either a stunning lack of self-awareness or a cynical judgement on moving as the wind blows, taking advantage of a new reality while tucking the loser in bed and whispering in their ear that everything will be alright.
The decision in 1997 to approve Manchester Airport’s second runway over expansion at Liverpool was not in our interests. It was in theirs. The building of Media City in 2007 with its gravitational pull on all TV production led to the closing of our own Granada TV Studio at Albert Dock. It was not in our interests. It was in theirs. The conscious derailment by the Greater Manchester Combined Authority in 2012 of the Atlantic Gateway strategy which would have seen multi-billion pound investments along the Ship Canal land corridor including at Liverpool and Wirral Waters was torpedoed in favour of a focus on city regions and what became the Northern Powerhouse with the cheques signed off in George Osbourne’s Tatton constituency. It sank the prospect of region-wide regeneration in favour of the city to the east. It was not in our interests. It was in theirs. The decision to build two gold-plated HS2 stations in Manchester and Manchester Airport (and none in Liverpool), given the nod in 2013, meant an unnecessary dog-leg and longer commutes between the cities. It was not in our interests. It was in theirs. Not that Joe Anderson would have noticed. He was like a blind man in a room full of alligators. Food for the predators. But the piece de resistance dates back to 2001 and the signing of the hard to believe Manchester-Liverpool Joint Concordat Agreement by the leaders of the two cities under the watchful eyes of the then Deputy Prime Minister, John Prescott and the supposedly neutral North West Development Agency. Inspired by a Salford University academic, the agreement proposed to end our ancient enmity once and for all. As noted in the Independent, the Concordat bluntly concluded that Manchester was the "regional capital" and there is "little sense in Liverpool seeking to challenge that reality". It must have been hard to suppress the sniggers. Whole industry sectors were carved out for non-competition, the kind of ones that generally required office space and high paying skills. Liverpool’s “unique attributes and distinctive economic strengths” won it tourism and culture, and then Manchester, with a belly full of everything else, went after that anyway with its £114m government funded Factory arts venue and it’s Art Council supported Manchester International Festival. Needless to say this sorry document - the Joint Concordat - was not in our interests. It was in theirs. That a Liverpool Council Leader – Lib Dem, Mike Storey, saw fit to sign such a blatant sell-out of his constituents’ futures shows that he was nowhere near as clever as he thought he was. He was played pure and simple. Either that or he had a masochistic streak, though the fact he ended up in the House of Lords suggests he wasn’t the one feeling the pain. The story doesn’t end there of course – the drip, drip, drip of consequence – of capital and talent continuing to haemorrhage away. Companies like Castore, Redx and Biofortuna. The grass definitely greener on the other side.
I can’t condemn Manchester for acting in its own interests. I just want the same for Liverpool. I want us to wake up to our interests. To fight for them and to have the good sense to know when we are being had. To stop being a patsy. To stop playing the fool. Talk that cities don’t need to compete is fitting of the dunce cap and I think we’d all prefer to wear more desirable head gear.
“That a Liverpool Council Leader – Lib Dem, Mike Storey, saw fit to sign such a blatant sell-out of his constituents’ futures shows that he was nowhere near as clever as he thought he was. He was played pure and simple.”
The recent spat between local councillors and developers at Waterloo Dock was a symbol of another fine mess we’ve built for ourselves – another expression of Liverpool’s ability to trip on its own feet. Amongst the general rot and dereliction, we built a complex nest of low aspirations to house not Canada Geese, but local representatives, who like squawking chicks pretended their advocacy of ‘blue space’ was a defence of high aspiration and ‘world-class’ heritage. That phrase again. It was nothing of the kind.
The enraged opposition to the development of what is to any sane person a piece of wasteland was deeply embarrassing to watch. Frustrating attempts to encourage inward investment, councillors cronied up to self-interested NIMBYS who were out to protect their own river views. In doing so, they further entrenched an anti-capitalist, ‘scousers versus the world’ mentality. By pitching local people against ‘greedy developers’ and roping in heritage ‘concerns’, they found a new way to frustrate Liverpool’s aspirations, and in the process convinced some poor sod from the Planning Department to embarrass himself at the appeal. Thankfully on this occasion reason won out and the determined developer won the day. I suspect we’re wiser to their tricks now. The ‘build nothing’ types will find it harder to play their games in the future.
Even with the Waterloo Dock development getting over the line, there does seem to be a sense of red brick, low-rise defeatism in the city’s modern architectural landscape. Where cities like Manchester and Birmingham go big, Liverpool has managed to shroud its lack of urban aspiration in a thin veil of heritage and ill-informed talk of ‘human scale’. While Manchester and other progressive cities throw up new developments like confetti providing new homes, jobs and office spaces for international companies, Liverpool’s local councillors, like Labour’s Nick Small, shamefully protest against developments such as Pall Mall, a long overdue project to bring Grade A office space to a city that has one of the smallest portfolios of commercial floorspace in the country.
Why did the protesters object? Rabbits. Now I’m all for the protection of wildlife but the former Liverpool Exchange station site is not the setting for Watership Down. I’d much rather see our public institutions looking to attract companies out of rival conurbations and into our own central business district, incentivising them to base in new, large-scale, glass, brick and steel office blocks. But that sounds too much like hard work. I guess it’s much easier to rationalise doing nothing by weaving an almost religious acceptance to it. Building is for other cities, it’s not for us. We have another vision. What is it? Don’t know.
What Liverpool needs desperately is to find leaders in business, politics and the community who are unashamedly ambitious. But what does that ambition look like? Ambition and aspiration for Liverpool should be in the form of a real, tangible plan to re-position the city at the forefront of northern politics and to openly and confidently shun any notion of northern capitals in Manchester. In fact, I would suggest making it a core strategy to pull as much investment, business and talent away from our northern neighbours and London as is humanly possible. Let them know they are in a fight. We Come Not To Play. Liverpool gains next to nothing from ‘collaboration’ with Manchester, never has and never will. If anything, in our naivete we are just helping to reinforce this self-defeating status quo.
Michael McDonough is the Art Director and Co-Founder of Liverpolitan. He is also a lead creative specialising in 3D and animation, film and conceptual spatial design.
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Introducing the Assembly District
History teaches us that no matter which party is in power in Westminster, only the north can be trusted to look after the north. But it should also teach us that the politics of agglomeration are divisive and will not end well for anyone but Manchester and Leeds. But never fear, Michael McDonough offers a solution - tearing up our current constitutional arrangements and establishing a new Northern Assembly for all of the north located on the banks of the Mersey. And he’s only gone and designed it … welcome to Liverpool’s new Assembly District.
Michael McDonough
Quite how Manchester Metro Mayor, Andy Burnham came by his coronation in the media as ‘King of the North’ is subject to conjecture.
Some such as journalist and author Brian Gloom speculate that it started as an internet meme, while others wonder whether it was a creation of Marketing Manchester, an agency never shy to position it’s home city as the centre of everything. Whatever its source, and Burnham has himself joked about ruling from a Game of Thrones-style castle, like all good observation comedy, its absurdity is centred on a degree of truth. You’d have to have been operating with your eyes closed since at least the emergence of David Cameron’s government in 2010, not to pick up the sense that Manchester has become the increasingly less unofficial capital of the north, much favoured by business, government ministers and media alike. It’s hard not to notice that whenever the north’s regional mayors get together for a photo op or conference, it’s Burnham that is usually centred as the pivot point around whom others orbit.
You could say this position is much deserved. Over several decades Manchester has played a very successful and canny game and has done much in the running of its economy that is both admirable and instructive to other regions with ambitions to raise their own performance. But this article is not intended as a Manchester love-in. The fear from the outside is that other regions, most notably its closest neighbour Liverpool, are caught in something of a gravity well, heading towards the event horizon, where the blackhole sucking in wealth and talent becomes inescapable.
The UK government appears to have been operating a policy known as agglomeration where the economies of towns increasingly centralise around cities, and the economies of cities are pulled towards the biggest and best of them. The idea is that a northern London will offer snowball effects that drive increasing productivity and opportunity. Any attempt to discuss the downsides are quickly dismissed as jealousy. But what happens to everywhere else? As any real political or investment efforts become increasingly centred on Manchester and Leeds, the north’s other towns and cities are forced to focus on more tertiary and lower value economic sectors to avoid this very obvious elephant in the room. No wonder there’s much discussion about transport. You need good trains and good roads to create a commuter belt.
Whether the north actually needs a ‘King’ is moot, it seems to be getting one, whether it likes it or not. In which case, maybe that King (or future Queen) really does need a castle or administrative centre from which to watch over their lands.
I’m being facetious, of course. But there is one idea that’s been doing the rounds for decades about the governance of the north that never truly goes away, even if no one has quite had the courage to turn it into reality. I’m talking about a Northern Regional Assembly or Parliament – a new constitutional arrangement that would put meat on the bones of devolution. I think it’s worth considering, for two reasons. Firstly, because history teaches us that no matter which party is in power in Westminster, nothing really changes for us. A Northern Regional Assembly would be founded on the simple understanding that only the north can be trusted to look after the north. And the second reason is that, done right, an Assembly could help to counter the divisive politics of regional capitals and agglomeration economics. Power could be distributed in a way that lifts up many communities, rather than few. For this reason an assembly must never be located in Manchester.
‘Let’s aim high. Consign talk of the ‘King of the North’ to the metaphorical dustbin and carve out a new sense of identity and purpose.’
I’ll leave the finer details to minds more attuned to the vagaries of politics and taxation, but it would almost certainly require a bonfire was made of existing local governance arrangements. This would not be yet another fatty layer of bureaucracy feeding off the twitching corpse of local democracy. It would be the pinnacle of a fundamental re-working of power – a place where the core cities and towns of the north would come together to fix and finance their priorities at scale. Cities like Liverpool, Manchester, Sheffield and Newcastle joining forces with the Hull’s, Sunderland’s, Blackpool’s and York’s with one objective in mind – to challenge the economic pull of London and re-position the north as the economic engine room of the UK.
Maybe that sounds fanciful. Can we really reverse the economic gravity of the last 150 years? I don’t know the answer to that but I’d sure like to try. We should have some confidence about what is possible. Most of the UKs core cities reside in the north and our economy is bigger than that of whole countries such as Belgium, Denmark, Ireland, Portugal and Sweden. Our population is made up of 15 million souls and we account for about 20% of the UKs national GDP. While Westminster neglects to address the wealth inequalities that fuelled the demands for Brexit, isn’t it time we took power into our own hands and gave our region a stronger, collective voice? One where different parts of the north were incentivised to put aside regional rivalries and work together.
In which case, I’m going to ask you to imagine a world in which Liverpool becomes the focal point and home of that Northern Assembly. Is that really so far-fetched an idea? Some would immediately dismiss the prospect. Our council is after all essentially under special measures being guided towards competence by government appointed commissioners because we couldn’t manage it ourselves. What credentials do we have? But I’d simply say, why not? We may have had a politically turbulent history and a less than stunning present, but we also have a tradition in the last one hundred years of standing up for the many, not the few. Perhaps there is no more natural home for a regional assembly based on pan-northern equality and fairness as opposed to agglomeration, soft power and resource thirsty regional capitals.
Besides, despite all its issues, Liverpool is a city with an enviable international draw, incredible setting and bags of waterfront space to house such an assembly. A parliament might actually give Liverpool Waters some actual purpose too, while raising our own city’s aspirations. Some of our own will decry it as pie in the sky. But let’s not throw rocks or weave excuses. Let’s aim high. Consign talk of the ‘King of the North’ to the metaphorical dustbin and carve out a new sense of identity and purpose. One that is not only forward looking and aspirational but is also collaborative with its neighbours and based on a desire to see balance, fairness and justice intertwined into the north’s wider politics. it’s already there in the minds and hearts of northern people. Now let’s put it there in the institutions that represent us.
And so in the rest of this article, I’ve taken the liberty of going ahead and designing it. I hope you don’t mind the presumption but they do say a picture is worth a thousand words. I’ve created a series of visuals to conceptualise a new government district centered on Liverpool’s Central Docks.
Assembly District - Principles and Functions
Today, the site is owned by Peel Holdings and development plans are proceeding at a snail’s pace. A recent consultation was announced for some kind of canalside park, but it’s a blank canvass and no buildings have been announced. The creation of a new political ‘village’ or district laid out to intertwine with neighbouring developments such as Stanley Dock and Ten Streets could be the final piece of the jigsaw for Liverpool’s waterfront regeneration.
This new district would have to accord with some key functional imperatives and some core design principles. For function, the area must be able to accommodate our representatives and supporting administrative staff comfortably and securely. It must capitalise on the economic opportunity by creating desirable workspace which will be attractive to inward investment, and it must be broadly open to the general public to enjoy offering new facilities which are available to all.
From a design perspective, the development should be ambitious and contemporary, forward-looking, sustainable and transparent. This area should boast a ‘postcard design’ while being the embodiment of openness to enshrine in the built form the idea that our representatives work for us, not themselves or even their parties. A trigger for the designs should be northern solidarity. In addition, I’d like to create an element of pleasure through the creation of quality, yet surprising recreational space.
The Plan
Conceptually, the Central Docks plot would be divided into two areas: river and canal side to the west and further inland to the east. The waterside plots would feature the landmark structures and open space, while the east side could house complimentary mixed-use facilities including both work and residential schemes. Mirroring the adjacent Ten Streets grid pattern, the plans would see a series of new tightly packed, pedestrianised streets opening up the Central Docks site before reaching a series of new waterways and ‘blue spaces’ which will be reclaimed from parts of the site that are currently infilled docks.
New architecture on the site will be encouraged to straddle our quaysides, complimenting and working with water space rather than requiring for it to be filled in to create room for building. This in meant as both a symbolic and practical gesture of compromise in a city often at loggerheads with itself on how to reach for the stars architecturally without compromising existing heritage.
The centre piece of this new district would be the Northern Assembly building. Built across a series of pillars and positioned across the quayside to create a floating form, the building would be in a perfect position for security being largely surrounded by water and accessed only from one side. As a landmark for the north of England, the assembly would feature a circular internal layout to encourage parliamentarians to work together as one collective, while ensuring all areas of the north where represented equally. Cladded in steel and glass, with an undulating façade, the building would take some inspiration from Germany’s Reichstag building in which the public are free to observe parliamentary sessions as part of a commitment to transparency.
On the riverside of the Assembly building, a new public space would be built on a series of interconnected concrete pier structures inspired by Heatherwick Studio’s ground-breaking and beautiful Little Island Park in New York. Each of the up to 50 piers would represent core towns and cities as part of a linear park space on the water’s edge topped with attractive landscaping and robust Mersey-friendly planting. The piers are also symbolic of Liverpool’s position as an arrival and departure point for the whole of the north of England. Together with green spaces throughout the site, reclaimed and newly created blue space and interconnecting bridges this area would become a landmark open space for the city, a riverside space to think, debate, contemplate and engage with politics in a new heart of central Liverpool.
Two other landmark buildings neighbouring the Assembly are proposed for the water-side plot – one striking, multi-use cultural building and one mixed use 35-storey office and hotel.
The office and hotel building has been given a classic robot form with square body, head and antennae – this slightly retro but nevertheless futuristic form pointing to the need to put the industries of tomorrow at the heart of the north's strategy.
The form of the cultural building, which could house museums, exhibitions, performance and meeting spaces as well as a visitors centre, is modelled on a modern interpretation of Liverpool’s Anglican cathedral while it’s four brick turrets are an echo of the city’s landmark Liver Building. The overall effect is somewhat church-like to reflect the central role that faith and secular belief and moral values have in our communities and their deep historical roots in the region.
Transport
One of the key issues facing Liverpool’s central and north docks area is that of connectivity. To compare Central Docks to waterside redevelopment plots in London’s Battersea and Docklands areas it’s clear that a development of this scale and footfall would require a comprehensive transport strategy.
One possible solution would be the development of a station on the Merseyrail Northern Line to the western edge of the site. Built across existing railway viaducts and positioned equidistant between Moorfields and Sandhills. This new station could multiple audiences including the emerging creative Ten Streets district, Assembly District and also Everton’s Bramley Moore Stadium a few hundred yards north.
One of the key factors slowing down the regeneration of the north Liverpool docks has been access to the city centre and transport in general. Whilst a station at Ten Streets would go a long way to addressing this problem, the influx of new high density development may increase the viability of further transport infrastructure. The plans to the east of Central Docks envisage a concentration of high density homes and commercial and administrative buildings. The substantially increased footfall and employment in the area could support the creation of a new light rail link connecting directly with Lime St station through the currently disused Waterloo/Victoria tunnel alignment.
For illustrative purposes and to create a sense of arrival at the new Ten Streets station, I am proposing two wing-like structures addressing a new public square. Essentially abstract in form, they provide a modern interpretation of the industrial cranes that would once have been seen in the area. They also serve an important function, providing weather-proof covering for 4 escalators which take passengers up to the station’s platform level.
The Northern Assembly is the first of a two part article exploring the development of the Central Docks area. For our next article I will be exploring how the Ten Streets district itself could take advantage of Liverpool’s digital and gaming sector and if extended pull the area closer to the city centre.
Michael McDonough is the Art Director and Co-Founder of Liverpolitan. He is also a lead creative specialising in 3D and animation, film and conceptual spatial design.